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We are the premier marketing firm focused on maximizing the revenue potential
of scientific products and services.

 

An Executive’s Introduction to Marketing Automation for Science—Three marketing mistakes most companies are making, and how to fix them

· February 7th, 2013

Marketing Automation is the latest manifestation of database marketing or direct marketing, married with the latest web capabilities to track and customize every user’s experience on their own terms. Many business-to-business industries, including the science industry, are rapidly adopting such Marketing Automation tools. However, there are three fundamental issues that commonly impede the potential for success. In this Linus Report, we justify why Marketing Automation should be an important part of every science company’s marketing mix and provide practical advice for successful implementation.

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Past Event

Roundtable on Digital Marketing Best Practices for Science Companies

On Friday, April 19, 2013, an intimate group of marketers from different small and medium size science companies gathered to share best practices of digital marketing, including messaging and content strategy development, marketing automation, search engine optimization and tactical considerations in deploying campaigns.  

Register