Our mission is to create connections within the chaos, and set a new benchmark for marketing practices in the life science industry. It's not about advertising It's not about eye-catching creative It's not about paying lip service to your value proposition It's about demonstrating your message It's about mind-catching creative It's about engineering a positive experience for your audience
1995: Hamid Ghanadan, a research biochemist at Oregon State University, develops a series of 3D animations that illustrate the complexities of biochemical processes.
1996: With the vision of improving scientific communications, Hamid founds The Linus Group (then GH Multimedia) and is commissioned to develop cover graphics for scientific magazines and journals.
1999: GH Multimedia works with Quantum Analytics to launch the industry’s first eCommerce site dedicated to multi-vendor analytical instrumentation.
2002: The company changes their name to The Linus Group in order to highlight its full-service marketing capabilities. The new company brand tributes the late Dr. Linus Pauling, one of the true renaissance men of the 20th century.
2003: Linus Report: Critical Briefings on Marketing Science is launched. Linus Report is the first (and to-date, the only) publication that focuses on a variety of marketing issues particular to executives and managers within the life science industry. The report is immediately adopted by top managers and executives in the field.
2005: The company expands its expertise into the diagnostics market and adds marketing communications strategy to its portfolio of services.
2007: The Linus Group further strengthens its creative power and launches three successful campaigns for its clients. The company continues to grow and expands its staff by adding more experts in science, marketing and production.
David Weber, VP, Life Science Practice: David joins The Linus Group after having spent over 30 years in senior executive roles with life science companies such as Pharmacia, Amersham, and Stratagene, as well as with e-commerce pioneer, Chemdex. Most recently, David served as President & CEO of Eksigent Technologies as well as President of his own consulting firm. David's core expertise is in international marketing, sales, and channel strategy coupled with financial management. Originally from New York City, David makes his home on the coast just south of San Francisco and enjoys running, biking, wine tasting, film, and theatre.
Hamid Ghanadan, President: With a background as a biochemist, Hamid has been able to apply his first-hand experience in the science industry to his true passion: communication. He has spent the past 12 years refining his understanding of scientific decision-making behaviors and building marketing programs to influence these decisions. Apart from actively leading The Linus Group team, Hamid is also the editor and primary author of the Linus Report. Hamid considers his experience as a Taekwondo instructor to be a great aid in bringing focus, determination and discipline to everything that he does. Authored Publications: H. Ghanadan. "Innovation as a brand attribute" in Marketing of High-Tech Products and Services. K. Suresh, Ed. Icfai University Press. 2007. H. Ghanadan. "Beyond Cellular Imaging". Drug Discovery and Development. July, 2004. Y.M Liao, H. Ghanadan. "The Chemical Markup Language" Analytical Chemistry. Vol. 74, No. 13, 2002. P. 389A. H. Ghanadan. "New Perspectives: Multimedia in Analytical Chemistry" Analytical Chemistry. Vol. 4, No. 11, 1999. P. 761A. H. Ghanadan. "Making Multimedia" Science. Vol. 281. 1998. P. 1814. Presentations Given: "The Evolution of Life Science Advertising and Media". Invited speaker. Annual International Marketing Meeting. Bio-Rad Laboratories. Oakland. October, 2007. "Marketing Complex Products to Highly Technical Customers". Invited Speaker. Silicon Valley Professional Women’s Association. Mountain View. April, 2007. "Marketing in an Era of Immediacy". Opening address. Laboratory Products Association (LPA) marketing workshop. Philadelphia. December, 2006. "Marketing in an Era of Immediacy". Opening address. Laboratory Products Association (LPA) marketing workshop. Philadelphia. December, 2006. "Marketing in an Era of Immediacy". Keynote address. Nature Publishing Group marketing breakfast. Society for Neuroscience (SfN). October, 2006. "Customer Service & Support: The Great Untapped Brand Differentiator". Analytical Life Science Systems Association (ALSSA) Service Executives’ annual meeting. San Francisco. March, 2006. "Effective, Integrated Marketing Campaigns". Keynote address. Nature Publishing Group marketing breakfast. American Society of Cell Biology (ASCB). December, 2005. "Advertising in the New Media Age". National Sales Meeting for Genetic Engineering News. Biotechnology Industry Organization (BIO). July, 2005. "Successful Online Marketing". The AACR Marketing Meeting sponsored by The Scientist. American Association of Cancer Researchers (AACR). April, 2005. "Measuring Marketing Effectiveness". Keynote address. Laboratory Products Association (LPA) Networking Breakfast. The Pittsburgh Conference (PITTCON). March, 2005. To request a copy of these presentations, please email us at inquiries@thelinusgroup.com
Michael Long, Director of Strategy: With a decade of experience in science and technology marketing, Michael has crafted brand strategies for companies such as Invitrogen, Agilent, IBM Life Sciences, Quantum Dot and Applied Biosystems. His role within The Linus Group is to ensure that client business objectives are matched with a winning strategy that will resonate with the target audience. He is also the father of twins, and placed 16,487th in his class in the LA marathon. Go Michael.
Laura Dantes, Director of Client Services: With over 20 years’ experience in the field of marketing communications, Laura has managed the accounts of blue-chip companies such as Hewlett Packard, QUALCOMM, Philips and National Semiconductor. In her role as Director of Client Services at The Linus Group, she oversees the account function of the agency, including managing client relationships and engagements, planning and executing communications activities, and marshalling agency resources to accomplish key client campaign goals. Laura also has extensive experience in managing business operations. When she’s not directing Client Services at The Linus Group, she’s managing the art of balance and learning with her young children–devouring books, walking on the beach, and doing yoga (not all at the same time).
Aumarie Benipayo, Account Supervisor: Aumarie knows her clients, inside and out. She looks after the daily running of these accounts, and ensures that all projects are both on time and on budget. She has worked in many categories including tech, telecom, automotive, CPG and entertainment, and clearly brings a well-rounded experience to the agency. Her background is in media communications and she’s done a lot of work developing strategies for communicating with customers from all walks of life. Aumarie is a world traveler and a devoted food critic blogger.
Alina Campos, Account Supervisor: Alina manages the day-to-day operations of a client’s account, and ensures that all projects run on time and on budget. Past clients include: SBC Communications, Adobe, Match.com and Saturn. Alina worked on all of these accounts at Goodby Silverstein & Partners, in the role of media planner. Her media background has given her a more in-depth understanding of the Account area and, in her own words, enabled her "to be a better Account person". She considers learning to speak Spanish as an adult one of her greatest accomplishments.
Clarissa Cayetano, Marketing Specialist: With extensive experience in client services and project management, Clarissa brings her knowledge, expertise–and deft touch–to the company, to help ensure overall client satisfaction. Clarissa provides support to the Client Services group and also handles various business development activities for the Linus Group, managing the company’s bimonthly newsletter and other outbound marketing activities. Taking black and white photos and teaching children how to sing are some of her favorite things to do.
Prisca Ekkens, Art Director: Prisca is a walking demonstration that strategy and creativity are not mutually exclusive, consistently bringing creative and strategically relevant executions to the Linus Group–and we love her for it. She has worked on: Wyeth Ayerst, Biogen, Procter & Gamble, General Motors, Visa, Time Warner, Disney, and Cingular. While Prisca loves the West Coast lifestyle, she still feels like a New Yorker living in California.
Allison Dahl, Senior Designer: Allison oversees the production, traffic, and studio functions of the agency, and ensures the impeccable production values of every Linus Group job. She has designed for Fern Tiger Associates, Gumas Advertising, The Body Shop, and Sumeria, Inc. She studied Fine Art (painting) and Psychology, and has sold several original works to the University of California, and Ann Taylor Stores, Corp. Allison’s creativity flows into her love for music as well, playing the flute, saxophone, bass guitar, and upright bass, just to name a few.
We have to be passionate if we are going to change the way marketing is done in the life science industry. This means that we must enjoy ourselves at work and constantly expand our frame-of-reference. This is achieved through a wide spectrum of ways, anywhere from attending creative workshops to holding group cooking classes.
We also find passion in donating a portion of our profits every year to causes that address growing concerns surrounding environmental, health and public service issues.
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5900 Hollis Street, Suite H Emeryville, CA 94608 T: 510.547.7100 F: 510.547.0181 inquiries@thelinusgroup.com
