Archived Event
Webinar on Aligning Culture Between Sales and Marketing
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Speaker: Stephen Archer, Principal of Spring Partnership
Duration: 55 minutes
Why do some organization execute on their marketing programs smoothly, while others are met with resistance by sales and other personnel? The answer lies in company culture, especially in the sales/marketing interface. We invited Stephen Archer, an analyst and thought leader in change management to have a conversation with Hamid Ghanadan about this topic and provide marketers with tools to navigate their jobs within the organizational milieu. His presentation and the discussion that followed have been archived and can be heard on demand.
Marketing to the World's Most Skeptical Audience
The first book in the business literature focused exclusively on marketing within the scientific industry, Persuading Scientists sets a new standard for managers of any experience level to develop marketing strategies that align with way scientists make purchase decisions.
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