Webinar on Aligning Culture Between Sales and Marketing
- Event Archived!
- Share This Event
Speaker: Stephen Archer, Principal of Spring Partnership
Duration: 55 minutes
Why do some organization execute on their marketing programs smoothly, while others are met with resistance by sales and other personnel? The answer lies in company culture, especially in the sales/marketing interface. We invited Stephen Archer, an analyst and thought leader in change management to have a conversation with Hamid Ghanadan about this topic and provide marketers with tools to navigate their jobs within the organizational milieu. His presentation and the discussion that followed have been archived and can be heard on demand.