Our webinar series provides best practices of life science marketing.

Maximizing Demand Generation for the Lab Products Industry

Invited Speaking Event: LPA’s Product Managers’ Breakfast – Pittcon 2012

Hamid Ghanadan has been invited to speak at the Laboratory Product Association’s annual Product Managers’ Breakfast at the Pittcon 2012 conference about Maximizing Demand Generation for the Lab Products Industry. Read more and register to attend.

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Archived Event

Training – Measurable Product Launch Campaigns for Maximum Demand Generation

This one-day offsite course provides a framework for developing, deploying, managing and measuring marketing programs for product launches, with a specific focus on generating sustainable revenue growth.

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Archived Event

Upcoming Event

Webinar on How to Develop Effective Campaign Plans for Life Science Marketers

DATE Aired on August 31, 2011, 2pm EDT(11am PDT) 
APPROX. RUN TIME 30 minutes 

With the 2012 planning season upon us, Life science marketers are looking for information on the latest trends in marketing for the industry. In this webinar, Hamid Ghanadan will share the results of The Linus Group’s recent Survey of Life …

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Archived Event

Webinar on Social Media in Life Science. Dispelling Four Myths and Developing a Strategy for Engagement

DATE June 15, 2011, 2pm EDT(11am PDT) 
APPROX. RUN TIME 55mins. 

Synopsis:  While the consumer world has seen an explosion of social media adoption over the past five years, these same tools have been slower to be embraced by the scientific community, making social media a nascent priority in most marketing …

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