Hamid Ghanadan will be speaking at the Laboratory Product Association’s annual Product Managers’ Breakfast at the Pittcon 2012 conference.
Date: March 13, 2012
7:30-8:30am | Peabody Hotel- Orlando, FL (Barrel Spring Room)
Seats are limited. Register with LPA
Title: Maximizing Demand Generation for the Lab Products Industry
Synopsis: In a recent survey of over 100 science marketing professionals, demand generation was rated as the number one priority for scientific product manufacturers. With the availability of sophisticated online marketing technologies, demand generation is easier to deploy, manage, and track than ever before. On the other hand, it is much more difficult than ever to create compelling content to be effective. During this talk, Hamid Ghanadan will present a model for how scientists make purchasing decisions, and will offer a framework for developing and managing the most effective content to maximize demand generation.