Webinar on Developing Experiential Life Science Marketing Programs
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Presenter: Hamid Ghanadan
Value propositions should be experienced. In this webinar, Hamid will leverage the principles of Content-Centric Marketing and describe the planning needed to build robust marketing campaign strategies that will engage scientists to experience your value proposition.
Specifically, we will cover:
- Deconstructing the marketing objective to specific goals
- Developing a pro forma funnel to engineer results and guide the campaign metrics
- Building a content strategy to meet the speciic campaign goals
- Choosing the optimum channels that impute an experience