Archived Event

Webinar on Developing Experiential Life Science Marketing Programs

  • Event Archived!
  • Share This Event

Archived Webinar
Presenter: Hamid Ghanadan

Value propositions should be experienced.  In this webinar, Hamid will leverage the principles of Content-Centric Marketing and describe the planning needed to build robust marketing campaign strategies that will engage scientists to experience your value proposition.

Specifically, we will cover:

  • Deconstructing the marketing objective to specific goals
  • Developing a pro forma funnel to engineer results and guide the campaign metrics
  • Building a content strategy to meet the speciic campaign goals
  • Choosing the optimum channels that impute an experience