What we do:
We work with companies that have aggressive marketing objectives, and we help them achieve their goals by creating demand for them in the scientific market. While we are not an agency, a PR firm, a market research shop, or a consulting firm per se, many of our clients come to us to elevate any aspect of their marketing functions into a new realm.
We have been known to tackle the really challenging marketing issues that companies in the science industry face. And our result-oriented demand creation campaigns routinely generate up to 10 times the results than the science industry gets from traditional agencies, consultants or freelance teams.
There are three reasons behind our ability to deliver results:
- Ultimately, creating demand is about persuading scientists. And that’s not a trivial task. Through years of experience and our own internal R&D, we have developed a model for how scientists make decisions. We apply this model to helping us craft strategies and marketing programs specifically designed to navigate this complex, but beautiful psychological landscape.
- We have learned that in science, content is the most critical and controllable variable that determines the success or failure of marketing initiatives. Our content-centric marketing model helps our clients create, deliver, and manage the content that moves audiences through their own buying journey.
- Unlike traditional advertising agencies that rely on gut instincts and focus on deliverables rather than results, we have a culture of quantifying everything. We have the most robust R&D program in the industry for determining the most effective marketing strategies, and we are constantly optimizing our knowledge to guide our thinking in our collaborations with clients.
How we do it:
First, we work only with companies that recognize the need for a collaboration. We find that our proudest moments have come from the closest collaborations with our clients. We have three modes of engagement with our clients:
- We develop a program to meet a specific objective—In this scenario, we work with our clients to clearly define and quantify the objective and then we will employ our strategies and tactics to meet the objectives in a specified period of time. Typically, this process begins with a strategic plan, which then leads into specific tactical executions. Clients who can clearly articulate a quantifiable objective and can answer our initial questions often benefit from this type of fixed engagement.
- We consult with our clients—Sometimes our clients need a trusted advisor to help them chart a course. In these situations, they typically retain us for a fixed amount of time on an on-going basis to help define the right objectives and then to help them meet these objectives. These are typically long-term relationships, and our clients typically approach us by telling us that they need help winning in the marketplace.
- We provide marketing workshops—For clients that need a process and a framework to develop a marketing program strategy on their own, we offer a one-day workshop that walks managers and executives through a process for developing an actionable plan on their own.
Who we do it with:
Our clientele is diverse in company size, geography, or product offering. But they all have two things in common: an understanding that investment in the right type of marketing directly translates to revenues, and an appetite for aggressive, non-traditional marketing. The bulk of our experience has been with companies that offer products and services in the following categories:
- Analytical Instrumentation
- Life Sciences systems and reagents
- Molecular Diagnostics systems and assays
- Laboratory informatics and bioinformatics
- Biotechnology and biotherapies
- Laboratory products and consumables
- Publishing and communications
- Scientific services
We do not work with two competitors simultaneously, and we are not the right fit for every company. To find out whether we have an opening to work with your product category, and to assess a mutual fit, contact us.
