An Executive’s Introduction to Marketing Automation for Science—Three marketing mistakes most companies are making, and how to fix them
Marketing Automation is the latest manifestation of database marketing or direct marketing, married with the latest web capabilities to track and customize every user’s experience on their own terms. Many business-to-business industries, including the science industry, are rapidly adopting such Marketing Automation tools. However, there are three fundamental issues that commonly impede the potential for success. In this Linus Report, we justify why Marketing Automation should be an important part of every science company’s marketing mix and provide practical advice for successful implementation.