Magali Charmot

Magali Charmot

Magali Charmot is a Senior Account Planner at the Linus Group where she finds the signal insights that winning messaging strategies are made of.  As a creative thinker and a rigorous investigator, Magali is most at home in front of a vexing challenge that nobody has been able to solve. When she is not studying scientists, she is an avid photographer and world traveler.

Does Your Customer Think You’re Ugly? Three Design Tips That Can Improve Your Lead Generation Efforts

  • November 28th, 2012

Due to the vast bombardment of advertising through evermore communications channels, audiences are more selective when engaging in demand generation activities online. Research suggests that audiences make a judgment about whether to engage on a site in as little as 50 milliseconds, or approximately half of the time it takes for one blink of an eye1. Design of a digital environment is just as important as content in influencing audiences to act. This post presents three tips that can improve design and thus lead generation efforts.

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Maximizing Market Demand Requires Excellence in Customer Experience

  • May 25th, 2011

Life Science marketers are very focused on generating demand. True demand generation is not mere lead generation. True opportunity exists in building loyalty amongst a company’s existing customer base, and loyalty is built by delivering an emotionally positive customer experience. 

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Social Media in Science Marketing: Fad or Function? – Dispelling Four Myths and Capitalizing on Three Opportunities

  • February 10th, 2011

While the consumer world has seen an explosion of social media adoption over the past five years, these same tools have been slower to be embraced by the scientific community, making social media a nascent priority in most marketing plans. However, many early attempts to incorporate social media into scientific marketing campaigns have been undermined by four common misperceptions about social media itself. While the opportunity to leverage social media for scientific marketing is on the rise as scientists embrace these channels, marketers must address these new channels according to their own new rules. This issue of the Linus Report dispels these common misperceptions, and offers a realistic set of guidelines for what scientific marketers should expect when it comes to social media in the next year.

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Are Scientists Purely Rational? Dismissing a Science Marketing Myth

  • November 1st, 2010

As science marketers, we believe that our target audience is inherently different from general consumers, dismissing any general marketing practices as out of context and ineffective. We also believe that logical arguments make for the most effective marketing messages because, after all, scientists are rational beings. This stereotype fails to ignore the rich, diverse, creative personalities that scientists are. By appealing to scientists’ emotions and egos, we actually have the potential to make marketing much more effective.

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