Does Your Customer Think You’re Ugly? Three Design Tips That Can Improve Your Lead Generation Efforts
- November 28th, 2012
Due to the vast bombardment of advertising through evermore communications channels, audiences are more selective when engaging in demand generation activities online. Research suggests that audiences make a judgment about whether to engage on a site in as little as 50 milliseconds, or approximately half of the time it takes for one blink of an eye1. Design of a digital environment is just as important as content in influencing audiences to act. This post presents three tips that can improve design and thus lead generation efforts.