The Catalytic Experience of the campaign is a short film that follows a young girl named Evie, who was diagnosed at birth with an ultra-rare bone disorder. The story chronicles Evie’s journey as she prepares to meet the group of scientists that worked tirelessly to give her life and developed a novel treatment for her rare disease.
The film is part of the “Every Step of the Way” campaign recognizing and celebrating the dedicated scientists around the globe and unsung heroes that contribute to a healthier future, and the myriad ways that Charles River collaborates with them in their drug discovery and development efforts.
"We are thrilled that Evie's story resonated with audiences and showed the incredible dedication and partnership it takes to find a treatment for an ultra-rare disease like Evie's,” said Linus Executive Creative Director Joanna Rudnick. “The Hermes award recognition is a great honor for the series."
In recognition of Rare Disease Day, Evie’s story debuted on Charles River Labs’ website and shared via social media and digital advertising. In March alone, the campaign earned over 2.5 million impressions and saw over 160,000 views.
View the film and learn more about their commitment to scientific research.