Scientists have developed very sophisticated mental filters for information, creating a huge challenge for marketers. We overcome this hurdle by first establishing our clients as their peers, and starting a dialog that enables scientists to weigh up the facts on their own terms. Once we’ve established scientific credibility, we then begin to win their trust.
How exactly do we solve the major marketing problems of our clients?
Throughout our tenure, we have marketed a wide variety of scientific products and services:
Life Sciences: Antibodies, Microarrays, PCR (reagents and cyclers), Electrophoresis, RNAi, Imaging (reagents and imagers), Multiplex immunology assays, Gene synthesis, cloning and mutagenesis, Sample preparation, Protein refolding technology, software and bioinformatics tools, and a variety of specialty kits and processes
Analytical Instruments: Ion Trap, FT-MS, MALDI-TOF, Triple Quad Mass Spectrometry, UV/VIS, FTIR, NIR, NDIR, Raman spectroscopy, HPLC, Chromatography Media (columns and consumables), Atomic Absorption, ICP, NMR, Automation Equipment and Liquidation products and consumables
Services and Regulatory offerings: IVD (In vitro diagnostics),Diagnostics, regulatory compliance and validation services, Process Analytical Technology
