Past Event

Training – Measurable Product Launch Campaigns for Maximum Demand Generation

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Date:  November 9, 2011 8:30 am – 5 pm
Location:  De Anza Hotel, San Jose, CA 
Cost:  $795 per person

Group registration for 3 or more:  $595

Course intended for: Product managers, marketing managers and directors, marketing program architects, Marcom managers and directors in the following science related industries:

  • Life Science Companies
  • Analytical Instrumentation Providers
  • Scientific Laboratory Products & Consumables Providers
  • Scientific Service Providers

Instructor:  Hamid Ghanadan 

Synopsis:
With unprecedented competitive and revenue pressures, science marketers are realizing that traditional marketing does not generate sufficient Return on Investment (ROI).  With new marketing trends and technologies rapidly changing the landscape, it is more difficult than ever to get the most out of every marketing dollar.

This course provides a framework for developing, deploying, managing and measuring marketing programs for product launches, with a specific focus on generating sustainable revenue growth.

Developed specifically for the science industry, participants in this course will be introduced to concepts that they can immediately apply in marketing planning and management.  After this one-day training, participants will:

  • Create marketing strategies that shorten sales cycles
  • Cut the waste out of marketing programs and focus on ROI
  • Develop content that keeps prospects engaged
  • Learn about employing channels such as marketing automation, social media, and search engine optimization.

This course has been privately taught at some of the fastest growing companies within the scientific industry and is now available to industry professionals.

Space is limited.  Please register today.

Syllabus
8:30 – 9 am:  Continental Breakfast
9 -10:30:   Introduction / Setting objectives / Situation analysis
10:30 – 11 am:   Snack break
11 am – 12 pm: Effective positioning
12 – 1 pm:  Networking lunch
1 – 3 pm:  Principles of demand generation marketing / campaign architecture development
3 – 3:30 pm:  Snack break
3:30 – 4 pm:  Deployment and measuring campaigns
4 – 5:30 pm: Hands-on workshop