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Webinar on How to Develop Effective Campaign Plans for Life Science Marketers
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Life science marketers are looking for information on the latest trends in marketing for the industry. In this webinar, Hamid Ghanadan will share the results of The Linus Group’s recent Survey of Life Science Marketing Dynamics, where over 100 marketers have provided insights on what’s working and what’s missing in the life sciences. He will provide a set of best practices for:
- Effective positioning of scientific products and services from the customer’s perspective
- Best practice strategies for maximizing demand generation
- Model for building result-driven campaign architecture with ROI and revenues in mind
Persuading Scientists:
Marketing to the World's Most Skeptical Audience
Marketing to the World's Most Skeptical Audience
The first book in the business literature focused exclusively on marketing within the scientific industry, Persuading Scientists sets a new standard for managers of any experience level to develop marketing strategies that align with way scientists make purchase decisions.
Buy the book