Webinar on How to Develop Effective Campaign Plans for Life Science Marketers
- Event Archived!
- Share This Event
Life science marketers are looking for information on the latest trends in marketing for the industry. In this webinar, Hamid Ghanadan will share the results of The Linus Group’s recent Survey of Life Science Marketing Dynamics, where over 100 marketers have provided insights on what’s working and what’s missing in the life sciences. He will provide a set of best practices for:
- Effective positioning of scientific products and services from the customer’s perspective
- Best practice strategies for maximizing demand generation
- Model for building result-driven campaign architecture with ROI and revenues in mind