Catalytic Cinema — Stories told through film


A single minute of video content is the equivalent of 1.8 million words.
— James McQuivey, Digital marketing expert

What do a professional singer, 13-year-old gamer, African pediatrician, and suburban mom have to do with the future of science and healthcare? 

Everything

At a time when brands in the life sciences and healthcare industries struggle in traditional communications and express discontent over solely transactional relationships, consumers—both B and C—crave authentic partnerships with brands.

WHAT IS CATALYTIC CINEMA?

— A full-narrative film, ranging from 5-10 minutes in length.

— Brings a brand or product to life through human stories and interactions.

— Provokes an emotional connection between a brand and the audience. 

— Elevates your message beyond traditional communication tactics, brisging the gap betwreen sciwence and humans. 

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In the field

It’s harder than it seems. It requires getting out of the way of a good story and then realizing that story is actually about why you—and all of your colleagues—come to work every day.

Linus uses its over two decades of experience in documentary storytelling, led by Emmy-nominated Creative Director Joanna Rudnick, to bear witness to moments of grief, joy, passion, raw dedication, and triumph. The result is catalytic. It’s films that are cinematic, full-narrative experiences. 

The kind of films you watch on Netflix and HBO, with the same high-production values and narrative arcs, but applied to the most pressing stories in science and healthcare. Sometimes they require a few tissues and often get some laughs.

Introducing Catalytic Cinema™ from Linus. Bridging the gap between science and humanity. Every day.


RECENT EXAMPLES OF CATALYTIC CINEMA

Medtronic NICU

Charles River Brand