Catalytic Results

A video series that explores complex human behaviors and applies them to strategic marketing tactics that any marketer can use.

Episode one: Stereotypes

Are certain stereotypes getting you to act the part? We explore how self image shapes our decisions and what we can learn to use this for the better when it comes to persuading an audience. Learning this may inspire a totally different interaction with your audience than ever before.



Want to have a good idea of how your audience will act? There is one tried and true fundamental trait of how humans behave: It’s how they behaved before. Marketers who need to connect with technical audiences can leverage this human behavior to invoke people’s desire for consistency. And this can significantly change how an audience acts.