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We’ve studied technical industries for over 20 years.

B2B organizations need a partner who not only knows their markets inside and out, but is also tuned into their audiences. At Linus, we have unique models of how technical professionals make decisions, and how to motivate them to take action.


Humans are beautifully complex.

People who study science, medicine, or engineering are insatiably curious. But it takes a lot more than data and evidence to get this audience to change a behavior, especially one in your favor. 

Over the past two decades, we've uncovered certain patterns that govern our every action. By understanding these patterns, we can inspire people to change their behavior.  

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Our capabilities. 

Consulting Linus


Scientists, clinicians, engineers and other technical professionals make decisions in a predictable way, and interpreting their distinct modes of thinking can make all the difference. Our 20+ years of experience in the healthcare and life science industries have deepened our expertise on exactly how to shift understanding in your audience and deliver results for your organization. Our actionable insights and proven strategies will achieve catalytic results for your B2B organization.


  • Customer Insights
  • Marketing Intelligence
  • Benchmarking
  • Positioning
  • Messaging
  • Communication strategy & plans
  • Lead Generation

Content Linus


If you’re marketing in the life science or healthcare industries, content is currency, yet great content is invaluable. Derived from a deep understanding of human behavior, our experts deliver on that value by creating content that will resonate with your audience. With us, your content will not only tell a story but will also have the power to persuade your audience to action every single time.


  • Ideation
  • Design
  • Film
  • Video
  • Animation/Motion
  • Interactive Experiences
  • Copywriting

Activation Linus


Any great story deserves to be expressed in the best way possible. It’s the spark that lights up your entire story, and engages your organization directly with your audience. It’s how we bring films to life, interactive experiences to the trade booth and color to your campaign. To us, activation is a collaboration. Looking for a custom plan to fit your organization’s needs? Let’s talk.


  • Execution
  • Implementation
  • Nurturing

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Join our online marketing strategy workshop.

Backed by years of experience, planned for the future of marketing. 

Our online, video-guided workshop will prep you and your team with everything you need to create a strategic marketing plan, from value proposition development to product life cycle management and all the essential details in between. 

This course includes

  • Video lessons led by seasoned marketing leaders, Susan Bish and Hamid Ghanadan.

  • A workbook loaded with tools that will help you build a well-designed marketing strategy. This workbook follows along with the videos and includes activities, exercises and additional information.

  • Support and guidance from your instructors as you build your marketing strategy.

Various bundles available.


By the numbers.


Proprietary models

To us, it's not enough to understand your audience or your industry. We've spent significant resources in the past two decades in creating, validating, and empirically-optimizing specific models for how technical professionals make decisions, and how to influence them. 



Founded in 1996, we’ve always stayed true to our vision: bridge the gap between technical information and humans. This guides, drives, and inspires us every day and in every project. It’s the catalyst for how we work and think—on behalf of our clients.


Research data points

We’ve completed countless research projects with our clients and for ourselves, generating over half a million data points that allow us to gain a unique perspective of virtually every one of our clients' markets. It's these insights that give us the confidence to deliver results on our clients' most challenging initiatives.