The campaign.
In the pursuit of better healthcare and accelerated discoveries, L7 Informatics offers synergistic solutions to healthcare companies so they can provide superior care to its patients. The data management company uses open-source business management tools and collaborates with outside experts to streamline and optimize workflows. Their enterprise technology provides a cohesive dashboard, designed specifically around the needs and challenges of laboratory research organizations. Their solution tracks and provides access to any and all lab activity and data that a healthcare professional may need to improve workflow and nurture better healthcare outputs.
Despite their genuine value proposition and custom solutions for laboratories, L7 Informatics proprietary technology was seen as something brand new to an industry that already used legacy software and databases. L7 Informatics services were also seen as a luxury rather than an essential for everyday lab operations.
We needed to both expose the category to its staggering difference in efficiency and also shift L7 Informatics’ potential customers mindset from “nice to have” service to a “must have.”