Anchoring: Why We Are Bias Toward Relevant Thinking

The way anchoring works is simple. When we need to make an estimate, we look for and are influenced by a familiar position. It doesn’t matter where this familiar position comes from, and often we’re not even aware that we’re basing our answer on it. But once an anchor is set, we are biased toward interpreting other information relative to the anchor. And that can cause our brain to make the wrong assumptions. In this episode of Catalytic Results, Founder Hamid Ghanadan shares a few ways marketers can use anchoring to help their audience make decisions.

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The 3 Key Topics We DIDN’T Hear at HLTH 2019

This year’s HLTH 2019 conference was abuzz with the exciting frontiers of healthcare. Yet there was a deafening silence in three key areas that we think could have an even bigger impact on the future of health if we add them into the folds of our conversations.

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Surrounding Our Older Adults with Care

In 2030, 23% of our population will be over 60 years old. As innovators, we’re thinking about how to help them live the healthiest versions of themselves and what we need to do to surround them with care.

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The Scarcity Heuristic: Why We Want What We Can't Have

Humans desire scarcity. Whether it’s a bar of gold, a Pumpkin Spice Latte only available in the Fall or early access to a social-networking service. If it’s rare, our primal brains want it. And the more scarce we perceive something to be, the more we desire it.  So in a noisy world inundated with content that’s available just a click away, marketers just might be able to cut through the clutter by using exclusivity and scarcity as a part of their marketing strategy.

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Episode 5: The Persuasive Power of People in Authority

Our brains simply don’t have the bandwidth to evaluate every single decision, that’s why it looks for authoritative voices to tell us what to do. But did you know that our brains will react to a signal of authority, no matter who it comes from, with the same level of effectiveness?

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Podcast Interview: Hamid Ghanadan Discusses Science’s Usability Problem (and a lot, lot more) with Outcomes Rocket Podcast

Founder Hamid Ghanadan joins Outcomes Rocket podcast host Saul Marquez for an in-depth conversation focused on science’s usability problem, human behavior and the difference between failing and making mistakes.

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Episode 4: It’s What’s Not There That Matters

Why is it that losing out on something is twice as action-inducing as gaining something? This is our brain leveraging the loss aversion heuristic. Because at the end of the day, people would much rather sacrifice a reward than lose something they have … or even perceive that they have.

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Linus Wins Two Gold Hermes Creative Awards for Film About the Zika Virus

Linus is pleased to announce that our short documentary film about the Zika virus epidemic earned two Gold Hermes Creative Awards in the Medical and Documentary categories. This film was made in collaboration with our clients at ATCC to highlight the organization’s pledge to “Support Global Health.”

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Episode 3: This is Why Our Brain Gives Influential Power to Our Most Recent Experiences

Because an event happened more recently, our brain will overestimate its relevancy, and in turn, deem it to be more significant. That’s because, to make decisions, our brains rely on what comes to mind quickly. In this episode of Catalytic Results, Hamid Ghanadan breaks down the influential power of the availability heuristic.

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