Here's How Marketers Can Leverage Heuristics to Influence Change


In his latest article for Forbes, Founder Hamid Ghanadan explores how choice architecture and understanding human behavior can help nudge your audience toward decisions that meet your organization’s goals with higher success rates.

“Done right, heuristics that remain personal, subjective and instinctive will simplify decision making and help people pick the optimal choice for themselves,” says Hamid.

Read the full article here.