Content Marketing + B2B Industry: How to Engage an Audience in a New Way

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In his latest article for Forbes, Founder Hamid Ghanadan explores the pitfalls of content marketing in the B2B industry and shares what marketers need to do to avoid them.

“It’s (content marketing) a rational construct, based on rational assumptions,” says Hamid. “But as we know, technically-minded people in the digital world don’t always behave rationally.”

Read the full article here.