Forbes Contribution: How to Appeal to Your Customers with Creative Messaging

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Most marketers know that brand awareness is essential, especially when it comes to connecting with and attracting your audience.

So Forbes asked: What messaging tactics do you use to raise your brand’s profile and drive rapid growth?

Founder Hamid Ghanadan said:

“We marketers use messaging to persuade our audience to choose us — whether that’s increasing awareness or driving growth. So before diving into messaging tactics, spend time understanding how your clients’ audiences make decisions. By doing so, you can figure out exactly how an audience consumes information and craft messaging that will deeply resonate to that particular audience’s needs.”

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