Forbes Contribution: How to Bridge the Gap Between Sales and Marketing
At some organizations, it can feel like sales and marketing are operating in silos, with no communication or collaboration between each other.
So how can organizations bridge that gap between the two teams?
Founder Hamid Ghanadan told Forbes:
“Account-based marketing (ABM) is ideal for breaking down traditional divides in your organization. ABM requires that sales and marketing both take active roles in targeting accounts, defining goals and securing a budget -- together. Its flipped funnel eliminates the need for a traditional marketing funnel and allows your team to immediately begin with targeted accounts, and going from there.”
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