How to Leverage Human Behavior in Life Science Marketing

In life science and healthcare, communications technology is rapidly changing, causing audiences to feel overwhelmed or impartial to typical marketing efforts.

So what do marketers need to know to succeed?

Founder Hamid Ghanadan shares three ways marketers can be more effective and why understanding human behavior could be the major catalyst in changing the effectiveness of marketing in life science and healthcare.

“Listening and empathy is a key component that a lot of smart marketers are turning to,” says Hamid Ghanadan. “The number one thing marketers need to do is understand [their audience] really well.”

Catch the whole interview on Life Science Marketing Radio or click the button below.