Podcast Interview: How to Persuade a Scientist

How can marketers effectively market to scientists? It takes meaningful market research, tapping into every scientist’s creativity and a deep understanding on how to persuade them.

Founder Hamid Ghanadan joined the host of Scientists Not Science host Stuart Higgins to talk about selling to scientists — and why it takes an unconventional model to do so.

Catch the entire interview on the Scientists Not Science podcast.