In the next episode of Catalytic Results, Founder Hamid Ghanadan demonstrates how marketers can always get an idea of how their audience will act, or how they will make a decision, or what they will buy? It’s how people have acted before.Read More
In the first episode of Catalytic Results, Founder Hamid Ghanadan explores how stereotypes shape people’s self-perception, and whether or not they convince us to “act the part.”Read More
Chances are, your marketing success lies in the hands of a technical audience. Here’s three steps you have to take if you’re trying to persuade them—and actually make change happen.Read More
Join Creative Director Joanna Rudnick, Founder Hamid Ghanadan and SVP and CMO of Charles River Laboratories Gina Mullane for a webinar on how to position your entire portfolio.Read More
Join Founder Hamid Ghanadan for a webinar on transforming your commercial activities by using new digital communication technologies and practices.
Watch Founder Hamid Ghanadan’s talk on “Persuading the Scientific Mind” at TEDxCambridge.Read More