Project Highlight: Introducing Waters BioAccord System


In order to move forward in biopharma, scientists and technicians need actionable and accessible data at the point-of-decision. But in a complex and fragmented workflow environment, this isn’t always the standard.

Recognizing the need to strengthen analytical technologies and harmonize workflows, Waters created a new system: BioAccord. We partnered with the manufacturing and analytical company to create a marketing campaign to support the launch of this first-in-the-industry technology.

The SmartMS-enabled biopharma solution simplifies high performance LC-MS biopharmaceutical analysis for every user. Our collaboration with Waters included research, strategy, concept creation, and the execution of various elements of the campaign, including an animated video, blogs, master ads and campaign guidelines.

You can learn more about their new system on their site:

cori sherman