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Learning Center


Ear to the ground, sleeves rolled up. 

At Linus, whether we're fine-tuning our namesake methodologies, sharing our POV on industry insights, or speaking at events and corporations, we're eager to get the word out—and hear yours too. 


Latest Happenings ↓

Catch up with us out in the world, online or out-and-about, with the latest insights.

Speaking ↓

Meet our keynote speakers: Experts in marketing, creativity, and everything in between.

Books ↓

We believe in an open-sourced world. That’s why we share our foundational models and publish industry insights.


Latest happenings. 

Keynote speakers.

Hamid Ghanadan Linus Speaker

Hamid GhanAdan

Life Science Marketer. Digital Strategist. Speaker + Author.

Hamid has dedicated his career to redefining the way we communicate to the life science and healthcare industries. As a biochemist turned marketer, he has a unique understanding of the thought processes of a technical mind. Using these observations, Hamid advocates for marketers to develop strategies that reflect the way a scientist or clinician thinks.

Joanna Rudnick Linus Speaker


Documentary Film Producer. Storyteller.

An Emmy-nominated documentary filmmaker, her stories thrive at the intersection of science, healthcare, and humanity. She speaks about brand storytelling and filmmaking in the healthcare and life science industry.

Damien Bianchi Linus Speaker


Director of Digital Strategy. Search and Content Marketing Expert. Optimizer. 

As an early adopter of all things marketing and technology, Damien’s extensive background positions him as an expert in digital marketing, planning and execution. Shaped by knowledge from several years at IBM as an internal business consultant and as a director of client strategy, Damien helps organizations better understand customer digital behavior and use it to make smarter digital marketing decisions.

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Published books. 

Catalytic Experiences Book Linus Hamid Ghanadan


In his highly anticipated second book, Hamid Ghanadan provides a synthesis of how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare.

Catalytic Experiences provides science and healthcare companies with a proven model to cut through the noise and truly shift the market’s understanding in their favor. 


Persuading Scientists Book Linus Hamid Ghanadan

Persuading Scientists

The first and most widely read book to focus exclusively on marketing strategy to the life science and healthcare industries, Persuading Scientists offers a unique model for influencing the decision of technical audiences, including scientists, researchers, and healthcare professionals.

Hamid Ghanadan provides marketers with a roadmap to build effective content-centric marketing strategies, create and deploy successful campaigns, and measure their impact.