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marketing workshops

 

Empower your marketing plan with sound business strategies.

The most successful marketing plans are aligned with your business’ strategic planning. Let’s get proactive and create next year’s plan.

 

Program overview. 

Led by Linus Founder Hamid Ghanadan and Managing Partner of Bottom Line Technologies Susan Garrity Bish, this immersive working session will help your team develop a marketing plan specific to the needs and challenges of your organization.

Each session begins with a deep dive into understanding current intricacies and opportunities in your targeted markets. Participants learn strategic marketing tools to create effective and efficient marketing plans. Participants apply approaches that are proven to successfully persuade a technical audience and learn how create catalytic marketing experiences for your prospects and customers. 

This workshop is ideal for marketing organizations that want to raise the bar on marketing strategy, marketing planning, product launches and value propositions. 

 Hamid Ghanadan  As the Founder of Linus, Hamid works to break down the barriers between knowledge and humans. He has spent his career studying how human behavior affects how people comprehend technical information and make business decisions. 

Hamid Ghanadan

As the Founder of Linus, Hamid works to break down the barriers between knowledge and humans. He has spent his career studying how human behavior affects how people comprehend technical information and make business decisions. 

 Susan Garrity bish  Susan is passionate about helping organizations succeed in their chosen markets. As a Managing Partner at Bottom Line Technologies, Susan’s deep B2B industry expertise in life sciences, healthcare, and information technology has enabled her to make significant contributions in the areas of marketing, strategic planning and sales for organizations across the globe.

Susan Garrity bish

Susan is passionate about helping organizations succeed in their chosen markets. As a Managing Partner at Bottom Line Technologies, Susan’s deep B2B industry expertise in life sciences, healthcare, and information technology has enabled her to make significant contributions in the areas of marketing, strategic planning and sales for organizations across the globe.

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Workshop options.

The Art of Strategic Marketing: Using Strategy to develop a successful marketing plan

Two-day, on-site workshop

These working sessions will prepare your marketing team with all the fundamentals, concepts, and tools you need to create a successful marketing plan.

In this workshop, you will:

  • Create a marketing plan that is strategically aligned to your business strategy
  • Learn and apply tools to thoroughly assess your markets
  • Identify specific marketing goals and tactics
  • Learn how to use differentiation & value proposition to win in your targeted markets

The Master class: A guide to your long-term marketing toolkiT

Two sessions of two-day, on-site workshops

This immersive series of sessions includes everything from "The Art of Strategic Marketing" workshop and will take a deeper dive into your organization's unique business challenges to build out a marketing plan that is aligned with your business strategy. 

In this workshop, you will: 

  • Create a marketing plan that is strategically aligned to your business strategy
  • Learn and apply tools to thoroughly assess your markets
  • Identify specific marketing goals and tactics
  • Learn how to use differentiation & value proposition to win big in your targeted markets
  • Develop strategies that will prove successful versus key competitors
  • Incorporate the voice of the customer
  • Understand strategies to deploy at different stages of the product life cycle
  • Explore and assess pricing strategies to achieve specific goals
  • Learn how to persuade a technical audience and drive them to action
  • Create catalytic experiences that will drive business results

The Elite bundle: A Customized Strategic Marketing Foundation Workshop

With this workshop, our facilitators will work your marketing leadership to customize a marketing skill-building workshop that meets your specific needs. This offering will walk you through every step necessary to gain marketing fundamentals and complete a marketing plan. This includes 1-on-1 time with the facilitators, virtual check-ins and on-site training. 


This workshop could include:

  • Strategic Marketing
  • Customer Centricity
  • Segmentation, Targeting & Positioning
  • Voice of the Customer
  • Persuading Technical Minds
  • Competitor Strategies
  • Product Portfolio Strategies
  • Product Life Cycle Management
  • Pricing Strategies & Tactics
  • Catalytic Marketing Tools & Techniques
  • Marketing Communications
  • Branding Strategies & Tactics
  • Value Proposition Development & Execution

  • Distribution options

  • Marketing ROI Metrics

 

Let's talk. Sign up for a free consultation.

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