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CASE STUDY

 

MilliporeSigma:

Going beyond preconceptions


 

Linus worked with MilliporeSigma to position the organization as a partner in business-model innovation in the biopharma market.

 
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Campaign results.

 
 

14

 

media outlets reported on their campaign

760

 

Reports Downloaded

 

5,774

 

Unique Page Views

 
 

*Numbers captured at the BIO 2016 International Conference

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What we did.

 
Strategy Linus Capabilities

STRATEGY

  • Competitive Assessment

  • Market Synthesis

  • Positioning

  • Messaging

  • Workshops

  • Immersion

Creative Linus Capabilities

CREATIVE

  • Data Visualization

  • Interactive Infographics

  • User Experience Design

  • Interaction Design (UI/UX)

  • Motion Graphics

  • Technical Copywriting

  • Creative Copywriting


The campaign.

In the biopharma industry, MilliporeSigma—a leading supplier in the life science industry— offers an impressive set of services and products. Pairing this with their deep expertise in the industry, the company is uniquely positioned to help its community navigate the complex and risky process of developing large molecule drugs.

But MilliporeSigma was still considered just a supplier and service provider, they wanted to meet companies at a higher level and position themselves as a business-model innovator.

 

StratEgy

To develop a campaign that positioned MilliporeSigma as an innovator, we had to identify what questions kept industry executives up at night.

Then we asked ourselves a question: How can we speak to these concerns, thereby leading the Go Beyond Biopharma conversation?

In the biopharma industry, both large and small companies are keenly aware of the many forms of risk, which left an opportunity for MilliporeSigma to provide insights for the industry’s changing future.

MilliporeSigma Print Ad Linus

Creative

To be business leaders and innovators in the industry, we created the Go Beyond Biopharma campaign. By partnering with the Economist Intelligence Unit, the research arm of The Economist newspaper, we surveyed 254 biopharma executives and produced a report on the results.

Then, MilliporeSigma used the findings to create a series of outbound ads, a campaign site, an interactive data visualization, a blog, and social media, transforming the survey results into a rich experience and ongoing conversation on the future of biopharma.

MilliporeSigma Data Visualization Linus
 

IMPACT

Today, MilliporeSigma is known for solving the toughest problems in life science by collaborating with the global scientific community making biotech production more successful every day.

MilliporeSigma Data Website Linus
 
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