Several barriers keep companies from successfully marketing their portfolios. Each product is usually positioned on its own technical merits, and many marketers believe that they either have to compromise the strength of each product’s positioning, or they must develop such a lofty, over-arching strategy that it will be seen by audiences as meaningless “fluff”.
This past summer, we asked our staff to start their weekend early. Every Friday at 1pm from Memorial Day until Labor day, employees were encouraged “to spend time with friends, go on a hike, get on the road to beat traffic, and of course, enjoy the sunshine (and the journey)” wrote President Kris Rohman in the initial announcement.
Ever wonder why certain problems don’t seem to truly resolve no matter how many times you’ve tried applying solutions to them? Ever wonder why your team has a hard time agreeing on the best solutions to problems? The answer to these questions may lie in the fact that a lot of times, you haven’t identified the root cause of the problem.
In February 2016, our Creative Director, Joanna Rudnick, was selected as an envoy to visit Indonesia through the American Film Showcase—a partnership between the University of Southern California School of Cinematic Arts and the United States State Department’s Bureau of Educational and Cultural Affairs.
In May 2016, Linus is celebrating 20 fortunate years in business. As we cue the celebratory music, decorate the proverbial stage with ribbons and confetti, chill the fictional bottles of champagne and do our last-minute edits on our imaginary speeches, we are faced with a question: Are we successful?