How Do You Define ‘Success’

In May 2016, Linus is celebrating 20 fortunate years in business. As we cue the celebratory music, decorate the proverbial stage with ribbons and confetti, chill the fictional bottles of champagne and do our last-minute edits on our imaginary speeches, we are faced with a question: Are we successful?

Some people tell us that as a small business, surviving the last twenty years is enough to call Linus a success. A few short years after starting our business, the 2001 dot-com bubble burst. Then the world suffered the Great Recession of 2008. And who in science can forget the US Government shutdown of 2013? We attribute our endurance to three key factors: Luck, rigorous management of our business fundamentals and the privilege of working with great clients, who have believed in us, have taught us, and have pushed us to go beyond the expected.

But does survival equate success?

Others applaud our growth. Society celebrates CEOs who take companies from zero to billions in a short timeframe or get acquired to enjoy windfalls of cash. From the day our founder started Linus in the corner of his living room, we have certainly maintained a tremendous amount of growth and are grateful to be working with some of the top names in science and healthcare, constantly solving larger commercialization challenges. Yet measuring success through the company balance sheet misses the point for us.

Why do we care, anyway?

Why do we care about marketing science and healthcare? Why do we spend so much of our resources on our own R&D to develop a more fundamental understanding of how science is communicated and understood, and then instead of keeping this information as trade secrets, we give it away in our books and reports?

We believe that science has a fundamental usability problem. The mere articulation of facts or data does not match with the way the human brain understands and makes decisions. Science is knowledge, and yet it is difficult to reach, understand and use. We are on a mission to solve this usability issue through all of our work, so that people can make better decisions about the products they buy, to the choices they make about health, the environment, education and even policy.

If science is easier to access, the world will be based on better choices. We have been on this road for 20 years through our work with science and healthcare companies to better understand and connect with their audiences. And we are just getting started. There is so much more left to do!

Any day that we have the opportunity to take a step closer toward our vision of a world where science is easily accessible, understood and utilized, we feel grateful. And successful.

So in celebration of our 20 years of serving the science and healthcare industries, we kindly ask for a small gift from you. Give us a ring and tell us: how do you define success?