Persuading Scientists: Marketing to the World's Most Skeptical Audience

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Persuading Scientists: Marketing to the World's Most Skeptical Audience

38.00

The first of its kind focused on marketing strategy to the life science and healthcare industries, this book sets a new standard for reaching skeptical audiences, including scientists, researchers, and healthcare professionals. A roadmap for marketers to effectively navigate the marketing paradigm shift, build effective content-centric marketing models, create and deploy successful campaigns, and measure their impact. Described as a must read in the life science marketing space.

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