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In his highly anticipated second book, Hamid Ghanadan provides a synthesis of how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare.
Catalytic Experiences provides science and healthcare companies with a proven model to cut through the noise and truly shift the market’s understanding in their favor.
The first and most widely read book to focus exclusively on marketing strategy to the life science and healthcare industries, Persuading Scientists offers a unique model for influencing the decision of technical audiences, including scientists, researchers, and healthcare professionals.
Hamid Ghanadan provides marketers with a roadmap to build effective content-centric marketing strategies, create and deploy successful campaigns, and measure their impact.
Hamid lives at the nexus of scientific data and people. A biochemist-turned-marketer, he has dedicated his career to understanding the decision-making patterns of scientists in order to make a human connection with them and positively influence their decisions. Hamid has presented at TEDx, is the author of two books, and routinely speaks at client and industry events.
Joanna is a storyteller, pouring her passion for humanity into telling narratives of science, technology and healthcare in a way that connects with audiences, and moves them. And, as a result, she makes leaders out of companies through the campaigns her and the creative team develop for our clients. With an extensive documentary film background, Joanna made her directional debut with the Emmy-nominated film In the Family.