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Filter: Future of Wellness • Health Tech • Life Sciences • Human Behavior • News
2024 State of Science: An Update on Consumer Sentiments in Life Science
In our latest update on the LINUS State of Science study, we continue to track the priorities, productivity expectations, and economic outlooks of scientists around the world. We’re seeing the second half of 2024 bring increased interest in AI and multi-omics, with scientists looking to trusted sources of information for guidance and support.
Biopharma’s Integration Strategy: What’s the real plan?
We worked with UserCue to collect and analyze research data on how AI will impact biopharma.
Understanding biopharma's AI integration strategy: What's the plan?
We heard resoundingly from our pharma partners that they’re looking to AI and automation to meet productivity demands this year. But, what does adoption of AI tools really look like for this audience? We engaged with 25 pharma leaders to better understand their goals, challenges, and operational needs. Here’s a summary of what we learned.
How Marketers Can Leverage AI (Better) In Advertising
AI (or machine learning) is changing advertising. In fact, i'’s even writing ads today. Forbes asked it’s agency panel: What are some lesser-used ways marketers can leverage machine learning advertising tools for their benefit?