(Un)usual Strategic Advice for (Un)usual Times: Three Ways to Make Educational Content Marketing Actually Generate Sales
Strategy cori sherman Strategy cori sherman

(Un)usual Strategic Advice for (Un)usual Times: Three Ways to Make Educational Content Marketing Actually Generate Sales

These are unusual times. Playing by the usual marketing rules, measuring the same metrics and deploying the same strategic tactics will not do your marketing efforts any favors. Marketers have a golden opportunity to transform their educational content marketing into a genuine and enduring strategic asset for the company. Here’s our strategic advice during a pandemic.

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Special Report: Major Updates on Scientific Progress Amidst a Global Pandemic
News, Life Sciences cori sherman News, Life Sciences cori sherman

Special Report: Major Updates on Scientific Progress Amidst a Global Pandemic

In the first wave of our study, “Coronavirus and the Impact Across Life Sciences”, we found a life science community reeling from the shock of massive disruption to their work, collaborations and research. Now, with 1500+ people surveyed, we are sharing the longitudinal data of what the life science community is thinking, feeling and doing as coronavirus continues to alter our realities and shaping a new normal. This next wave of research will dive deeper into the magnitude of the disruption of productivity, the progress of workplace transitions, and the developing sentiment felt across the industry.

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