Riding a wave of success and an increased brand awareness after launching their “Every Step of the Way” campaign featuring the inspiring story of a soulful, professional singer and the fight for her voice, Charles River wanted to keep telling the stories of their powerful network of dedicated scientists that spans laboratories, hospital rooms, and geographies.
Continuing the “Every Step of the Way” message, we knew we had to find another story just as poignant and as touching as Ginger’s.
To find such a story, we conducted stakeholder interviews with patients, scientists, researchers and family member to capture the essence of how Charles River Labs positively impacts patients’ lives.
That’s when we met a brave little girl named Evie. From birth, Evie battled an ultra-rare bone disorder, called hypophosphotasia (HPP). The disease prevented her bones from properly growing and calcifying properly—making her bones soft and very fragile. When Evie was diagnosed with the HPP, she was able to enroll in a clinical trial that deliver an enzyme to her bones, allowing them to harden and calcify.
By recognizing everyone that was a part of Evie’s journey—from scientists to doctors to her parents to even Evie herself, the next saga of the Charles River campaign once again celebrated the brilliant people that are a part of their mission or organization dedicated to the advancement of science.