We help leaders in life science and healthcare make transformative decisions.

Our Services.

The quality of your decisions has the potential to make the most significant impact to your career, your teams, your organization, and your industry. We help you make the best decision to navigate changes and fuel growth by providing uncommon insights, unexpected strategies, and unprecedented innovation. We leverage decades of experience, a deep understanding of human behavior, and our proprietary methodologies to help you make transformative decisions. 

PLAN & LAUNCH

  • Strategic planning and visioning

  • Commercial strategy

  • Communications strategy and corporate storytelling 

  • Product launch strategy and planning

  • Brand launch strategy and planning

  • Product and brand portfolio strategy

  • Product roadmap strategy and product-market fit (PMF)

GROW & EXPAND

  • Grow and defend market share

  • Market development or expansion 

  • Competitive intelligence and perception mapping

  • M&A strategy and strategic partnership assessment

EVALUATE & OPTIMIZE

  • Persona building and messaging strategy 

  • Sales force effectiveness (SFE)

  • Decision journey mapping

  • Brand benchmarking, audits, and tracking 

    • Including awareness, attitude and usage (A&U) and, trial and usage (ATU) studies

 

Insight, strategy and development through:

Qualitative and quantitative research

  • Data analysis and interpretation

  • Message development and optimization

  • Emotive driver research

  • Concept development and testing

  • Patient journey mapping

  • Experience and decision mapping including therapeutics and/or diagnostics

  • Innovation and pipeline strategy

  • Deep qualitative immersion with HCPs, patients, consumers, care team members, and physicians

  • Deep insights work with scientists, physicians (HCPs), key opinion leaders (KOLs), care providers, patients, and consumers

Frameworks for behavior, positioning and messaging

Workshops and employee engagement

Speaking engagements and webinar partnerships

  • At LINUS, understanding how people make decisions is the core of our insights and strategy — whether it’s decisions made by scientists, doctors, patients, or consumers. By understanding how decisions are made, we uncover the key drivers and develop strategies for positively influencing them.

Let’s talk.