We help leaders in life science and healthcare make transformative decisions.
Our Services.
The quality of your decisions has the potential to make the most significant impact to your career, your teams, your organization, and your industry. We help you make the best decision to navigate changes and fuel growth by providing uncommon insights, unexpected strategies, and unprecedented innovation. We leverage decades of experience, a deep understanding of human behavior, and our proprietary methodologies to help you make transformative decisions.
PLAN & LAUNCH
Strategic planning and visioning
Commercial strategy
Communications strategy and corporate storytelling
Product launch strategy and planning
Brand launch strategy and planning
Product and brand portfolio strategy
Product roadmap strategy and product-market fit (PMF)
GROW & EXPAND
Grow and defend market share
Market development or expansion
Competitive intelligence and perception mapping
M&A strategy and strategic partnership assessment
EVALUATE & OPTIMIZE
Persona building and messaging strategy
Sales force effectiveness (SFE)
Decision journey mapping
Brand benchmarking, audits, and tracking
Including awareness, attitude and usage (A&U) and, trial and usage (ATU) studies
Insight, strategy and development through:
Qualitative and quantitative research
Data analysis and interpretation
Message development and optimization
Emotive driver research
Concept development and testing
Patient journey mapping
Experience and decision mapping including therapeutics and/or diagnostics
Innovation and pipeline strategy
Deep qualitative immersion with HCPs, patients, consumers, care team members, and physicians
Deep insights work with scientists, physicians (HCPs), key opinion leaders (KOLs), care providers, patients, and consumers
Frameworks for behavior, positioning and messaging
Persuading technical professionals
LINUS brand strategy model
Category creation and launch
Scenario planning
Workshops and employee engagement
Speaking engagements and webinar partnerships