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Filter: Future of Wellness • Health Tech • Life Sciences • Human Behavior • News
Anchoring: Why We Are Biased Toward Relevant Thinking
The way anchoring works is simple. When we need to make an estimate, we look for and are influenced by a familiar position. It doesn’t matter where this familiar position comes from, and often we’re not even aware that we’re basing our answer on it. But once an anchor is set, we are biased toward interpreting other information relative to the anchor. And that can cause our brain to make the wrong assumptions. Founder Hamid Ghanadan shares a few ways marketers can use anchoring to help their audience make decisions.
Milasen: the Story of a Young Patient + A Monumental First in Personalized Medicine
Something big happened in medicine. Scientists designed the first-ever personalized medicine for a patient named Mila. We collaborated with Charles River to tell this inspiring, breakthrough story.
Kristin Apple To Present On Gen Z + The Future Of Health At SAMPS Annual Meeting
Gen Z is going to make a huge impact on the healthcare space. But do organizations know what’s coming? LINUS President, Kristin Apple, is sharing a presentation on Gen Z and the future of health at SAMPS annual meeting on October 25.
Surrounding Our Older Adults with Care
In 2030, 23% of our population will be over 60 years old. As innovators, we’re thinking about how to help them live the healthiest versions of themselves and what we need to do to surround them with care.
Health Strategist Kristin Apple Joins LINUS as President
We’re thrilled to add Kristin Apple as our leader at LINUS.
The Scarcity Heuristic: Why We Want What We Can't Have
Humans desire scarcity. Whether it’s a bar of gold, a Pumpkin Spice Latte only available in the Fall or early access to a social-networking service. If it’s rare, our primal brains want it. And the more scarce we perceive something to be, the more we desire it. So in a noisy world inundated with content that’s available just a click away, marketers just might be able to cut through the clutter by using exclusivity and scarcity as a part of their marketing strategy.
Storytelling Tips for B2B Marketers
Storytelling is not just for B2C marketers. Founder Hamid Ghanadan shares how B2B marketers can employ it for the power of their organizations, too.
The Persuasive Power of People in Authority
Our brains simply don’t have the bandwidth to evaluate every single decision, that’s why it looks for authoritative voices to tell us what to do. But did you know that our brains will react to a signal of authority, no matter who it comes from, with the same level of effectiveness?
In Healthcare, Usability Should Come Before Technology
Founder Hamid Ghanadan discusses change management, usability in healthcare and a lot more with The Future of Health Podcast host David Shifrin.
Podcast Interview: Hamid Ghanadan Discusses Science’s Usability Problem (And A Lot, Lot More) With Outcomes Rocket Podcast
Founder Hamid Ghanadan joins Outcomes Rocket podcast host Saul Marquez for an in-depth conversation focused on science’s usability problem, human behavior and the difference between failing and making mistakes.
B2B Marketers: Prepping For The Future Of Marketing? Consider These 3 Ideas
In our annual State of Marketing report, we learned some invaluable insights in what the future of B2B marketing could look like. For Forbes, Founder Hamid Ghanadan shares three big ideas that marketers can begin to invest in their digital marketing infrastructure.
Linus Wins Two Gold Hermes Creative Awards for Film About the Zika Virus
Linus is pleased to announce that our short documentary film about the Zika virus epidemic earned two Gold Hermes Creative Awards in the Medical and Documentary categories. This film was made in collaboration with our clients at ATCC to highlight the organization’s pledge to “Support Global Health.”
Loss Aversion: It’s What’s Not There That Matters
Why is it that losing out on something is twice as action-inducing as gaining something? This is our brain leveraging the loss aversion heuristic. Because at the end of the day, people would much rather sacrifice a reward than lose something they have … or even perceive that they have.
The Availability Heuristic: This is Why Our Brain Gives Influential Power to Our Most Recent Experiences
Because an event happened more recently, our brain will overestimate its relevancy, and in turn, deem it to be more significant. That’s because, to make decisions, our brains rely on what comes to mind quickly. In this episode of Catalytic Results, Hamid Ghanadan breaks down the influential power of the availability heuristic.
5 Key Trends In Life Science + Healthcare Marketing In 2019 According To Marketers
Understanding the future of marketing in healthcare and life science industries is imperative to its long-term success. We unveiled the results in our annual State of Marketing Report and found 5 key takeaways that could help inform an organization’s marketing program. Read the full report here.
The Power of Prior Decisions And What It Means for Marketers
In the next episode of Catalytic Results, Founder Hamid Ghanadan demonstrates how marketers can always get an idea of how their audience will act, or how they will make a decision, or what they will buy? It’s how people have acted before.
How To Use The Hero’s Journey To Inform Your Audience’s Decision Journey
Want to create an effective pharma and healthcare marketing plan? Understanding how your audience’s decision journey syncs with a hero’s journey may be the key to your success.
The Priming Heuristic: How Does Our Self-Image Shape Our Decisions?
In the first episode of Catalytic Results, Founder Hamid Ghanadan explores how stereotypes shape people’s self-perception, and whether or not they convince us to “act the part.”
How To Appeal To Your Customers With Creative Messaging
Forbes asked twelve of their agency-panel experts: What messaging tactics do you use to raise your brand’s profile and drive rapid growth?
Here's How Marketers Can Leverage Heuristics To Influence Change
Want to be really good at content marketing? Founder Hamid Ghanadan shares a key tip to really start a dialogue with your digital audience.