Five Forces Driving the Life Science, Health and Wellness Industries In 2022
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Five Forces Driving the Life Science, Health and Wellness Industries In 2022

Year after year, health continues to dominate the conversations happening around every corner. Even at this year’s Consumer Electronics Show, an annual show that sets the tone of innovation, health tech reigned the show, from wellness devices to at-home solutions.

With an eye on emergent companies that are shifting from traditional B2B or HCP-only models to direct to consumer (DTC) models, and our deep rooted in-category experience, we’ve identified five forces that we believe will shape the conversations around life science, health, and wellness in 2022.

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Audio Recording: Gen Z is the Future of Health — How to Be Relevant and Design for This Generation
Health Tech, Future of Wellness cori sherman Health Tech, Future of Wellness cori sherman

Audio Recording: Gen Z is the Future of Health — How to Be Relevant and Design for This Generation

A lot has changed in a year and one thing hasn’t. Gen Z is still signaling the way we do, see, and talk about health — a position that is only fueled by a global pandemic. Listen to our report read out from our latest follow-up study on how this generation is shaping the future of health.

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The Future of Digital Therapeutics and The Impact On Care
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The Future of Digital Therapeutics and The Impact On Care

Innovation in healthcare has moved faster in the past 10 weeks than it has in the last 5 years. During a time consumers needed it most, the digital health, life sciences, and care delivery industries rallied to answer this call for innovation and progress. We talked with leaders across these industries to learn how they pivoted during a pandemic.

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Webinar Recap: Gen Z + The Future of Health
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Webinar Recap: Gen Z + The Future of Health

Gen Z is entering the workforce, and they’re going to hit the ground running. Whether they’ll be your next customer, employee or user, you’ll need to know how to connect with them right away.

For our study, Gen Z and the Future of Health, we talked with 100 Gen Zers on the street, and 1,000 in a nationwide quantitative study, to better understand their views on health, wellness and the future of healthcare. If there’s one thing that’s obvious: they will disrupt everything we know about health and wellness.

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How Femtech and Women’s Healthcare is Changing — For the Better
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How Femtech and Women’s Healthcare is Changing — For the Better

There’s no doubt that coronavirus continues to impact our healthcare systems. And one system that has been disrupted like never before is women’s health. Yet despite these setbacks, femtech companies are coming together to better support women’s health. Trends like more physicians adopting at-home services and solutions, electronic medical records integration, over-the-counter diagnostics, and access to data means women can stay at home, without risking their health for a visit. This is the future of women’s health.

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Hamid Ghanadan on CRISPR Cuts
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Hamid Ghanadan on CRISPR Cuts

We’ve been tracking how COVID-19 is uniquely affecting the life science community — and particularly how a pandemic causes disruption to scientific progress. In an episode on Synthego’s CRISPR Cuts, Founder Hamid Ghanadan discusses this impact and shared the initial results of our longitudinal study on coronavirus and its immediate effects.

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(Un)usual Strategic Advice for (Un)usual Times: Three Ways to Make Educational Content Marketing Actually Generate Sales
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(Un)usual Strategic Advice for (Un)usual Times: Three Ways to Make Educational Content Marketing Actually Generate Sales

These are unusual times. Playing by the usual marketing rules, measuring the same metrics and deploying the same strategic tactics will not do your marketing efforts any favors. Marketers have a golden opportunity to transform their educational content marketing into a genuine and enduring strategic asset for the company. Here’s our strategic advice during a pandemic.

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Special Report: Major Updates on Scientific Progress Amidst a Global Pandemic
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Special Report: Major Updates on Scientific Progress Amidst a Global Pandemic

In the first wave of our study, “Coronavirus and the Impact Across Life Sciences”, we found a life science community reeling from the shock of massive disruption to their work, collaborations and research. Now, with 1500+ people surveyed, we are sharing the longitudinal data of what the life science community is thinking, feeling and doing as coronavirus continues to alter our realities and shaping a new normal. This next wave of research will dive deeper into the magnitude of the disruption of productivity, the progress of workplace transitions, and the developing sentiment felt across the industry.

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