Catalytic Experiences: Persuading Scientists and Clinicians with Effective Digital Marketing

In this book, strategist Hamid Ghanadan synthesizes how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare.

Catalytic Experiences provides science and healthcare companies with a proven model to cut through the noise and truly shift the market's understanding in their favor. With four detailed stories of companies that have successfully used the model to achieve the most common marketing objectives, Catalytic Experiences is an excellent companion for product/marketing management and executives who need to develop winning marketing strategies.